Reflection: Paying for Content

Prof. Jay Rosen of NYU is a prolific twit, and today offered up a great post from the Nieman Lab which is unfortunately located in Cambridge, Ma and perpetually held hostage by an evil institution.

harvardsucksThe piece, by Matthew Ingram (whose author link seems to be broken, but, again, I blame the Cantabs), points out that, like network television news, newspapers convey ad-supported content, despite the pittance readers pay at the newsstand or when they subscribe.

Consequently, amidst an economic re-arrangement of the furniture or warm-up to a Depression 2.0 (depending on who one listens to), newspapers, like all business that rely on on-going but unrelated commercial activity to provide revenue (this is true macro-economically – newspaper ad-rate graphs do trend closer to that of starbucks than to books – figures forthcoming, check back for linkage…I know I read that somewhere) are having some serious problems right now.  According to some, soon it’s going to be hard to find anything to read about how everybody’s a hobo.

One answer, for print platforms at least, may lie in adoption of a metered-content approach to online news distribution.  Here’s a link to a pithy 3 minute explanation of the concept.

For television and radio, it’s another story altogether.  I’ll tackle this latter question in a subsequent post.  It’s really quite nice out, and I’m experiencing dork-guilt for blogging while the undergrads show off next-season’s shorts in the middle of Missouri.

2 responses to “Reflection: Paying for Content

  1. happy to find this rad blog.

  2. emilywsussman

    Hey Brian, thanks for posting… this is a critical topic. Bill Densmore, a visiting fellow at the Missouri School of Journalism’s Reynolds Journalism Institute, is working on this very concept. Check out the IVP blog for further reading:

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s