The piece, by Matthew Ingram (whose author link seems to be broken, but, again, I blame the Cantabs), points out that, like network television news, newspapers convey ad-supported content, despite the pittance readers pay at the newsstand or when they subscribe.
Consequently, amidst an economic re-arrangement of the furniture or warm-up to a Depression 2.0 (depending on who one listens to), newspapers, like all business that rely on on-going but unrelated commercial activity to provide revenue (this is true macro-economically – newspaper ad-rate graphs do trend closer to that of starbucks than to books – figures forthcoming, check back for linkage…I know I read that somewhere) are having some serious problems right now. According to some, soon it’s going to be hard to find anything to read about how everybody’s a hobo.
One answer, for print platforms at least, may lie in adoption of a metered-content approach to online news distribution. Here’s a link to a pithy 3 minute explanation of the concept.
For television and radio, it’s another story altogether. I’ll tackle this latter question in a subsequent post. It’s really quite nice out, and I’m experiencing dork-guilt for blogging while the undergrads show off next-season’s shorts in the middle of Missouri.